Ad Campaign Promoting Marriage?!
Wednesday, February 25th, 2009
Apparently, expensive weddings aren’t the only thing on the downswing. According to an article in The Arizona Republic, marriage itself is less and less popular.
Americans are waiting to get married until their late 20’s, according to recent studies, and the idea of getting married at all is taking a serious hit as more and more socially acceptable options are becoming available to young people (staying single, non-married monogamous couples, same-sex pairings, etc). More and more couples are choosing to date longer, have longer engagements, and live together indefinitely instead of taking the “big step” towards matrimony.
The National Healthy Marriage Resource Center, based out of Penn State, is aiming to change that. They’ve launched an ad campaign aimed at touting some of the benefits of marriage.
“The resource center, a federally funded virtual clearinghouse, works under an agreement with the U.S. Department of Health and Human Services’ Administration for Children and Families. The campaign is part of the Healthy Marriage Initiative, a Bush administration effort”
The research they’re touting for making marriage a happy alternative once again includes better health, better overall happiness, greater wealth for the couple, and improved well-being for their children.
This whole thing worries me. Not that I’m opposed to marriage – obviously I’m not, as I’m getting married in a month. But the program is federally funded, and I have issue with the governments incredibly vocal about what types of marriage are acceptable, and which are not. Will the ad campaign show marriages with multi-racial groupings? Will it show people that foster and/or adopt children? Will it show families that choose not to have children?
We already know it won’t show any GLBT families, as the government has already taken a decidedly anti-gay stance when it comes to federally regulating marriage.
So, am I all for promoting marriage? Definitely. But at the expense of other forms of happy couple-dom? Definitely not. What are your thoughts?




